In 2018, e-commerce industry showed fast development. Monthly unique devices wheree-commerce apps were started reached the peak of970 million units in Nov. 2018, 1.12 times ofthenumber in Nov, 2017. Methods that lower the(71), such as social e-commerce, new retailingand deep development in segment markets, served as the drivers of the continuous growth ir(72 ), and the penetration rate of the e-commerce industry fluctuates around 70%
Social e-commerce experienced explosive increase in monthly unique devices withimprovement in user stickiness.In 2018,many(73)platforms boomed up, including grouppurchase platforms represented by Pinduoduo, experience sharing communities like XiaohongshuThis led to(74)of social e-commerce in 2018. 2018 witnessed many other events in sociae-commerce as well. The monthly unique devices of social e-commerce apps rocketed up from 18million units in Dec, 2017 to 317 million units in Dec. 2018; Pinduoduo got listed; and sociale-commerce platforms had admiring achievements regarding their abilityto(75)comparedwith other e-commerce platforms.
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